
ABOUT DONTÉ
CREATIVE, PASSIONATE, DOER
Experienced marketing director with expertise in developing marketing and promotional campaigns, brand building, and team-leading. Excels in executing brand strategies within competitive environments. Articulate and personable communicator, with well-defined management capabilities and excellent interpersonal communication skills. An active coordinator and team player that understands that it takes an individual effort to succeed and a team to thrive.
Experience & Expertise
ASSISTANT ATHLETIC DIRECTOR FOR MARKETING AND PROMOTIONS
University of San Diego | CA
Sep. 2016 - Current
Oversee the marketing and promotions for the University of San Diego's Department of Athletics, which includes 17 NCAA Division I athletic teams. Directly manage all marketing activities, including the budgets for the marketing and communications office, digital media, content and strategy, advertising, ticket sales, in-game promotions, community partnerships, and sponsorship implementation. Serve as the primary contact for all marketing inquiries from the off-campus community and on-campus liaison for internal departments (Campus Life, Communications, Development, Educational Units, Auxillary Services: Concessions, Alumni Relations), including attending bi-monthly marketing University-wide marketing meetings serving as the Athletics Department representative. Oversee and implement all brand standards in conjunction with the University Marketing and Communications team and Auxilary Services department, Oversee and create all digital signage in athletic venues, facility graphics, and managing all athletic specific marks, including updating and implementation. Maintain relationships with external vendors for all significant marketing projects (promotions products, printing, community groups). Manage, train, and hire all marketing staff, interns, and spirit team coaches, student workers (work-study and non-work study).
COORDINATOR OF ATHLETICS MARKETING AND PROMOTIONS
Rider University | NJ
Sep. 2012 - Sep. 2016
Oversee the marketing for Rider University's 20 NCAA Division I athletics teams and serve as the primary contact for all marketing requests. Develop and implement the strategy for digital media, including the athletics website and all social media platforms, including the creation of all content for digital media, print media, facility graphics, and email marketing. Oversee video streaming operations, including the hiring and training of all staff, purchasing of equipment, and running of gameday broadcast. Serve as the department's liaison between all internal (Public Safety, Auxiliary Services, Recreation, Campus Life, Educational Units) and external groups (groups, vendors, community organizations). Supervise all marketing interns and student workers.
GRADUATE ASSISTANT FOR ATHLETIC MARKETING
Assist with all marketing activities for Rider University's 20 NCAA Division I athletics teams. Including developing social media strategy, content creation for all digital and print media, campus liaison for all student groups, and assist with sponsorship implementation.
Rider University | NJ
Sep. 2010 - Aug. 2012
ASSOCIATE ACCOUNT EXECUTIVE: OPERATIONS
Gazelle Group | NJ
June 2009 - July 2010
Manage the operations for college basketball tournaments around the country, serving as the primary contact for venues (stadiums and hotels), teams, bands, traveling parties, and sponsors — schedule coordinator for Division I basketball teams for pre and post-season basketball tournaments. Coordinate with all departments on media requests, vendor needs, and sponsorship implementations. Travel to tournament sites, and serve as the primary contact for the company, troubleshooting any issues that arise on game day.
Education
MASTER OF BUSINESS ADMINISTRATION (MBA): MARKETING
Rider University, Lawrenceville, NJ
2010-2012
BACHELOR OF SCIENCE (BS), BUSINESS ADMINISTRATION: MANAGEMENT AND LEADERSHIP, POLITICAL SCIENCE
Rider University, Lawrenceville, NJ
2005-2009
SKILLS
Ability to prioritize multiple tasks, proactively problem solves and is highly organized.
Embody a strong work ethic with strong written and oral communication skills.
Ability to work effectively with individuals from diverse communities and backgrounds.
Ability to make administrative/ procedural decisions and judgments.
Proficient with Adobe Photoshop, Illustrator, InDesign as well as Microsoft Office suite.